Wolverhampton | Sandwell | Dudley | Walsall
4 - 15 October 2021
Where can I find the events schedule, specific information and how do I book?
Event programme information and tickets will be available under the ‘Get Involved’ tab on this website. There will also be a brochure made available. The full schedule of events can be found under the 'Calendar of Events' tab when events become live.
Please check individual event and venue listings for specific information about your chosen event.
Is there a dress code?
We will not be specifying a dress code for festival events, as the Festival’s focus is business. We would suggest professional dress if you would feel more comfortable blending in.
I am interested in putting on an event during the Festival. What type of event would be suitable?
The Business Festival will be our platform to showcase all the impressive features the Black Country has to offer, to a local, regional and national audience.
Your event will allow you to increase awareness of your business, but the overall focus should be the ways in which your knowledge and experience will boost the local economy.
Any organisation, whether commercial, public, education or charity, can apply to run an event in the Business Festival. This can take any shape from a seminar or workshop through to a trade show or conference. However, please bear in mind that your event will need to take into consideration any social distancing rules that may apply at the time under government guidance. Your event can also be streamed live should this be the case to ensure you receive maximum attendance.
We are also giving all event organisers the alternative option of streaming their event digitally through a platform that can be made accessible by everyone, more information on this will follow.
All events must benefit Black Country people or companies. Events that are purely self-promotional are strongly discouraged and are likely to be declined.
Can I charge admission?
Events should be free to attend where possible. You are welcome to obtain sponsorship to help with this if necessary.
Tickets must be distributed on a first come first served basis.
How can I promote my event and my business?
The Festival itself will be promoted centrally via our online presence, social media and in our Festival brochure. We will also be working with a range of local, regional and national press organisations to promote the Festival and individual events.
We would also encourage you to promote your own event with your network, online and on social media.
Your event should not be purely promotional, however, this will not prevent you from raising awareness of your business as part of your event. You can choose to host an event at your own premises or use your own processes as part of a demonstration.
You may also display a banner or offer printed information allowing your guests to find out more about your products or services.
My business premises are not suitable for an event but I would still like to host a physical event if this is possible. Are there other options available?
Yes. We are working with prestige venues across the region to enable you to find the right location for your event. Please be aware that many venues may have to commit to the government guidelines of social distancing should these apply, at the time of the festival.
Click here for the 'Venues' tab to find out more information about our venue partners.
Events can take place anywhere in the Black Country.
What levels of sponsorship packages are there and how will they benefit my business?
There are four levels of sponsorship available – headline sponsor, partner, affiliate sponsor and supporter. We aim to offer a bespoke package for each of our sponsors, which enables us to make the best use of each sponsors’ own strengths and also enables you to meet your own objectives and ensure a tangible return on investment.
All of our Festival partners will be featured on the Black Country banner and our promotional materials. Your logo will appear on the sponsors’ banner, which will be featured throughout the festival, on our own promotional materials and within our press and social media coverage. We will be working with a range of media partners to ensure that our coverage reaches the widest audience possible.
As a sponsor or partner you will also have the opportunity of hosting an event. Whilst these should not be solely promotional, hosting an event will enable you to introduce your business to a new audience and to increase awareness of your knowledge and expertise.
In its own right, the festival will open up opportunities for networking, collaboration and connecting.
Sponsors and partners may also be offered the chance to attend certain appropriate flagship events attended by key industry figures from throughout the region.
If you would like to know more about becoming a sponsor or partner, please
contact email@example.com for further information.