Business Festival event application process opens on 28 April

Businesses will be able to apply to hold an event in the 2021 Black Country Business Festival (BCBF) from Wednesday 28 April.

It is the fourth year of this exciting, annual two-week event, which this year will run from 4 to 15 October.

Event organisers will be able to choose how to run their events. Although it is hoped that in-person events will have resumed by October, the digital route is also an option again and may still be preferred by many. Last year’s Business Festival was predominantly on-line and successfully saw 96 registered events and nearly 900 businesses involved, despite taking place in the height of the pandemic.

The Black Country Business Festival remains one of the largest and most established business events in the region and BCBF2021 is predicted to have a strong impact as the country emerges from the pandemic.

This year will see some changes to the structure. New themes have been established, which represent key areas within the Black Country that have either thrived or been impacted over the recent months, or wher